NO LONGER YOUR CHICA, 2015
Commissioned by RPGA Studio. Photo credits: Carol Lacks and Francena Ottley
Roosevelt Avenue, Queens, New York,
No Longer Your Chica is an intervention and interactive experience intended to raise awareness of the distribution of chica cards* on Roosevelt Avenue in Jackson Heights, Queens, New York.
Dressed in an elaborate "chica" costume which challenges stereotypical female sexuality, Deborah distributed her own version of the card, with a functioning phone number to call, to passersby.
* Notorious for their lurid, sexual imagery, "chica cards" are postcard-sized printed advertisements designed to mimic collectible trading cards) whose distribution, though illegal, persists. The cards provide a number that potential customers can call to order a desirable 'chica’ (the Spanish word for a girl or young female) for delivery to their home.
For additional information about this project please visit the No Longer Your Chica site .